July 01, 2018
Product photography should always consider the brand’s relationship with merchandising.
For example, when shooting for the web store presence of high-end wellbeing brand Good Omen, an approach that is both unfussy and unhampered by cliched social media aesthetic was required. The result? A back to basics combination of natural-light photography, taken in-store. Clean, simple and with an off-white palette to offer a unique touch, sunshine was invited in to warm ceramics and add body to linens.